Our Approach

In short, our goal is to provide our clients with success tools that make use of the most current research in psychology and business. Learn more about our approach to:

Executive Coaching | Business-Building

Executive Coaching Approach

We work with business executives who have an interpersonal change to make, such as one of following:

They know that promoting themselves inside or outside the company is important to their careers, but they’re reluctant to do so.
They jump to solutions without creating buy-in, and it alienates those around them.
They have difficulty giving up control, which forces them to work too hard and not be as effective as they could.
They want to charismatically speak to groups, but they’re too fearful. Or they do speak to groups, but they feel their anxiety is hurting their performance.
They deal too much with short-term items, and ignore important longer-term goals.
They come across as overly emotional or unduly calm, and it’s aggravating team members.
They’re having difficulties communicating with the boss or other key players, and they know that they must communicate well to succeed.

If you’re in a similar situation to these executives, you’ll be interested to learn why what you’ve tried hasn’t yet worked…

When Common Sense Leads You Down the Wrong Path

One of the reasons that you haven’t seen optimal results despite your efforts and investment of time and money is that you may not know the right strategy. Or, perhaps, you have an effective approach but you’re doing it in an ineffective way.

If this is the case, it doesn’t mean that you are unintelligent, lazy, or stubborn. In fact, it means the opposite—you are smart and motivated, but you’re human.

Unfortunately what makes intuitive sense is not always what works best. Sometimes the common sense solutions are actually the polar opposite of what works. For example:

People think certain situations are intolerably stressful. Actually, it’s usually not the situation that’s stressful. It’s our thoughts about the situations.
People believe that “positive thinking” will help them lead happier, more productive lives. Actually, “positive thinking” will more likely lead them back to their initial negative thoughts and make them choose even worse behaviors.
People think they know everything there is to know about their problems. But they probably only think about the parts of their problems that are keeping them stuck.
People think the way to deal with anxiety is to lessen it. Actually, the best way to deal with it is to increase it.
People think they should rely on their strengths. Actually, if they rely on their strengths too much, those strengths limit their growth, and eventually become their weakness.

The hallmark feature of our approach is that it defies common sense. Let’s explain…

Our ‘Uncommon Sense’ Solutions

If common sense doesn’t always work, what does?

Common sense leads us astray, but solutions shown to be effective in proper research studies take us where we want to go.

We, like you, are action-focused and want change to happen fast: that’s why we use a coaching framework backed by decades of research from the fields of human behavior and business. We don’t waste time going down roads that common sense would suggest, yet are proven to be ineffective—instead, we take the direct line to the best solutions.

Our clients benefit from our experience of working with thousands of business people, yet they receive undivided attention because today we limit the number of clients we work with. This allows us to provide a customized “Coach on Call” approach, and is another reason that our clients see change happen quickly. Our average client hires us three separate times in their career, showing the benefit that they receive from coaching.

The Short Story Short-Cut

The quickest and easiest way to truly understand the type of work that we do is to read a case study. Meet Jon, a marketing executive who was in danger of reaching a plateau in his career if he didn’t change the impression he projected.

And take a moment to peruse our executive coaching programs and learn more about us to see if we are a good fit to help you or a member of your organization.

Business-Building Approach

We work with entrepreneurs and professional practice owners who want to make a difference in the world through social change and improving the quality of life for their clients and communities. These people are excellent in the work they do but need to grow their businesses by getting new clients.

The dilemmas these business owners face include some of the following.

They want new clients, but they’re not doing anything about it or they’re using effective strategies ineffectively.
They dislike the process of selling, and don’t realize that there are other, even more powerful, ways to attain clients.
They want to be seen as experts in their field, so prospects come to them, but they don’t know how to position themselves as such.
They’re not sure how to invest their resources to get new clients, and are wisely afraid of wasting valuable time and money.
They know they need to be speaking and networking, but when they’ve done so they’ve gotten no results.
They realize the importance of describing the value of their product or service, but they lack the confidence or communication skills to do so.

If these challenges sound familiar to you, then you’ll like this: We help business owners make the marketing process quick and easy so you can focus on what you do best, helping people.

The Goal is Simple: Get New Clients

There are a lot of companies that will help you do things like write business plans, conduct extensive market research, or create advertisements.

At Performance & Success Coaching we don’t do all of that.

We focus specifically on the strategies that we and our clients have used to achieve excellent results. How we help you get new clients and customers is simple:

First, we help you to figure out and confidently communicate the core value of what you do.

Second, we help you use one or more of these low-cost, high-impact marketing strategies:

Creating strategic partnerships to generate steady flows of referrals
Using internet marketing to grow your business
Speaking and networking in the ways that bring in new business
Position yourself as the expert by building your platform

Meet Your Coach

When you hire Performance & Success Coaching to help you build your business you’ll work directly with Larina Kase as your coach.

She quickly built her businesses through joint ventures, internet marketing, and speaking, and will show you how you can do the same. For example, Larina made her book The Confident Speaker a New York Times bestseller entirely through internet marketing from the comfort of her home. Internet marketing is so effective that she founded a community to help women entrepreneurs learn how to use the internet to build their businesses.

As a client you have the advantage of not only learning our ideas, but also benefiting from the ideas of our marketing colleagues. Larina has over 100 joint venture partners who are marketing experts in distinct niche areas. Larina also attends a minimum of 20 business conferences a year, so that you know the most current business marketing strategies.

Get a Clearer Picture of How We Work

It may be difficult to picture exactly how joint ventures, speaking, and internet marketing can actually help you build your business. Or perhaps you’ve tried these strategies and concluded that they don’t work. See how it all comes together with this case study. You’ll see how Sarah, the owner of a wellness center, built her business.

And take a moment to look over our Business Building Programs to learn more about how we work with our clients.