Our mission in working with the media is to bring solidly researched psychology and business principles to the public. Our ethical approach is to provide commentary only on topics we are well qualified to discuss and we will recommend a colleague if a story is outside of our area of expertise.

Please select from the following options to learn more about business psychologist & best selling author Larina Kase as a media source or to request an interview:

Media Appearances | Press Bio | Interview Topics | Media Kit

Media Appearances

Following are some of Larina’s quotes on psychology in the workplace, the success mindset and more in populat magazines.

Entrepreneur: Tip Over?

“If you're considering adding a tip jar to your place of business, Kase advises, "Be clear on what the specific advantage is for the company." If your aim is to attract and retain higher-quality employees who provide better customer service, consider the service you're providing as well as the experience, says Kase. For example, tipping is the norm for bartenders, even if they're just opening a beer bottle, but experience, ambience and a friendly smile can sometimes outweigh even the simplest of services--and bring out the wallet.”

Source: www.entrepreneur.com/magazine/entrepreneur/2005/february/issue116324.html

Entrepreneur: Staying Healthy to Stay in Business

“I recommend that entrepreneurs set realistic goals about what they can commit to and what they can accomplish given their busy schedules. Goals should be in the SMART format [specific, measurable, achievable, realistic and time limited] and should focus on the short-term rewards. For example, I can spend 40 minutes at the gym during my lunch break on Tuesdays and Thursdays. The benefits are returning to work with a clear head, increased energy and improved focus for the afternoon.”

Source: www.entrepreneur.com/worklife/healthandfitness/article172212.html

Small Business Success: It’s a Family Affair: Meet the Owners of 3 Family Businesses and Learn How They Keep it All Relative.

Torres Nichole E. (2006). It’s a Family Affair. Small Business Success Vol. 20. pp. 32-35. United States Business Administration.

“You might also try to bring in fresh talent to help spruce up your product or service, says Larina Kase founder of Performance & Success Coaching LLC, a business coaching company in Philadelphia. And try to encourage innovation by reviewing how you can improve, change or innovate quarterly or biannually. ‘If it becomes part of the mission of the company that we’re going to keep ahead of the curve, then those changes and that innovation is invited rather than resisted,’” says Kase. (p. 35)

Inc.: Getting the Most Out of Interns

Wellner, A. S. (September 2004). Getting the most out of interns. Inc. pp. 46-48.

“Keep in mind that the best of the best are in high demand and start-ups are often at a disadvantage. ‘It’s harder for small companies to find high-caliber interns,’ says Kase, ‘Often interns are attracted to large companies because that name is the one that will go on their resumes.’ Small firms must take extra time to craft an internship experience that will truly benefit the student’s career. In other words, forget about getting someone to make coffee and do the filing.” (p. 48)

Inc.: Are You Paying Yourself Enough?

Wellner, A. S. (November 2004.) Are you paying yourself enough? Inc. pp. 87-92.

“This wouldn’t be quite so difficult if compensation were merely another business decision says Larina Kase, a Philadelphia-based psychologist who counsels entrepreneurs. But it’s so highly charged. “All kinds of emotional issues come with anything having to do with money,’ she says. ‘Since there are no clear guidelines on what you should be compensating yourself, it’s even worse. Uncertainty makes for a great way for all of these issues to come to a head.” (p. 88)

SELF: Express or Suppress?

Rouss, S. (October 2004). Express or suppress? SELF magazine, p. 188

“During a meeting, your boss takes credit for your work. Zip It: At least for the moment. Undermining her authority in front of others will make you seem defensive or aggressive. Instead, talk to her privately, especially if she is a regular thunder stealer. Kase suggests this: ‘I’d like to be recognized for me work. Can we discuss a way to make that happen on our next project?’” (p. 188)

SELF: Can Lateness be Cured?

Kemp, K. (May 2005.) Can lateness be cured? One tardy woman finds out. SELF magazine, p. 132.

"Kase tells me to keep a journal of my comings and goings for two weeks, noting when I’m early, late, or on time, and how it made me feel. “Hopefully you’ll notice how bad it feels to be late and vice versa, and that will be your incentive,” she says. She also tells me to plan on arriving early with an extra task to do when I get there instead of trying to finish everything before I head out.…The tactic worked—I actually got there 30 minutes early each and every class. That’s a lesson I’ll remember."

MARIE CLAIRE: How to Survive a Mortifying Moment

Perron, C. (February 2006.) How to survive a mortifying moment. SELF Magazine, p. 168.

“‘People tend to be attuned to your reaction to a mistake than they are to the faux pas itself,’ says Philadelphia-based psychologist Larina Kase. Apologizing profusely, covering your face or otherwise overreacting will not only make people super-aware of your flub when they might have barely noticed otherwise.”

Women’s Day: Don’t Worry, Be Happy

Matlack, J. (August 2006.) Don’t worry be happy. Women’s Day, pp. 91, 94, 96.

“Instead of bottling up your concerns, talk them out with your partner or a supportive pal. ‘Sharing your worries helps you determine if they’re realistic or irrational,’ says Larina Kase, Psy.D., a psychologist in Philadelphia who specializes in anxiety disorders, and author of Anxious 9 to 5…Your friend may also offer a few helpful solutions, says Dr. Kase.” (p. 91)

SELF: Are You Afraid To Relax?

Tudino, C. (July 2006.) Are you afraid to relax? SELF, pp. 83-84.

“Rather than relishing a break, we’re tyrannized by thought of what we should be doing,” explains Larina Kase, Psy.D., a psychologist in Philadelphia. That, or we’re distracting ourselves from the things we don’t want to think about… “We all need unoccupied periods to get in touch with our gut, replenish our energy and remind ourselves of what is truly important to us. It’s easy to lose sight of the bigger picture and chase the wrong priorities if we’re caught up in minutiae,” Kase says. (p. 83-84)

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List of Our Recent Media Appearances

Magazines Inc. Entrepreneur Worth Self Fitness Men’s Health Women’s Health Shape Marie Claire Cosmopolitan Journals and Newsletters Solutions, published by the Financial Planning Assoc. Harvard Management Update Toastmasters International Television ABC News Philadelphia The Jane Pauley Show Money Matters Today (CN8, The Comcast Network) Your Morning (CN8, The Comcast Network) All That Matters and More (NBC Philadelphia)

Newspapers The New York Times The Chicago Tribune The Los Angeles Times The Philadelphia Inquirer The Philadelphia Metro The Boston Herald The Seattle Times The Orlando Sentinel The Miami Herald Web Microsoft.com Yahoo.com Medzilla.com WebMD.com MSN.com

Larina as speech coach on MTV’s MADE

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Larina Kase Biography

Larina Kase, PsyD, MBA is a licensed psychologist, performance coach, New York Times bestselling author, and experienced media source. Her primary areas of expertise include managing emotions, communicating at your best, influencing others through leadership, and using psychology to build your business.

Dr. Kase has a doctorate in psychology and masters in business administration, and her unique approach is regularly seen in media such as Inc., Entrepreneur, SELF and on national TV and radio. She is the author or coauthor of 7 books including The New York Times bestseller The Confident Speaker. She has helped hundreds of entrepreneurs and executives from companies such as Verizon, Intel, Morgan Stanley, & Ernst & Young.

Dr. Kase’s comments have been described as, “compelling,” “unique,” “research-based,” and “very helpful.” On average, writers quote her in three or more stories, and most radio and TV hosts invite her back as a return guest.

Dr. Kase is a former faculty member of The Center for the Treatment and Study of Anxiety at The University of Pennsylvania. Currently she maintains a small private practice in psychology, is the president of Performance & Success Coaching, and is the founder of Women Entrepreneurs’ Habitat (wehabitat).

Contact Dr. Kase to lend credibility and interesting quotes to your story.

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Interview Topics

Dr. Larina Kase is business psychologist and a credible source on topics related to communication, executive leadership development, women entrepreneurship, anxiety and stress, and the psychology of success. Following are some sample interview topics:

Workplace

• How to deal with toxic coworkers and energy vampires

• Is your impatience causing others to lose patience?

• How to keep your emotions in check at work

• Are you an urgency-addict? (constantly responding to emails or whatever pops up)

• How to deal with the lone-wolf on your team

• Does your leadership style inspire others to follow or rebel?

Entrepreneurship

• How to develop the entrepreneur’s mindset for success

• How to harness the power of the internet to build your business

• Using the psychology of yourself and your prospects to market your business

• The 5 things entrepreneurs do to sabotage themselves

• The top hiring mistakes made by most business owners

• Why women make great entrepreneurs

• How your passion helps or hurts your business growth

Communication and Public Speaking

• How to recover from a public speaking blunder

• The most common myths about public speaking

• How to make your message more memorable and powerful

• How to avoid death by PowerPoint

• The most effective ways to connect with your audience

• Ways to increase your charisma and personal magnetism

Stress and Anxiety

• How to get out of your comfort zone to get into greater success

• How the way to reduce anxiety is the opposite of what you think

• Surprising stress reduction strategies

• When feeling the fear and doing it anyway is not enough

• How to overcome workplace anxiety

• How to deal with your friend who’s always “stressed out”

• The 4’s of “The Sunday Syndrome” that make you dread Sundays and Mondays

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Author Media Kit

• Download a copy of Larina's media kit

• For brief video clips of Larina, go to our speaking page

• Request a demo DVD of Larina’s TV clips

• High Resolution images of Larina for use in print materials

• Request a press interview or contact Dr. Larina Kase directly at:
  larina@pascoaching.com or 215-370-1806

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