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Our mission in working with the media is to
bring solidly researched psychology and business
principles to the public. Our ethical approach
is to provide commentary only on topics we are
well qualified to discuss and we will recommend
a colleague if a story is outside of our area of
expertise.
Please select from the following options to
learn more about Larina Kase as a media source
or to request an interview:
Media
Appearances | Press Bio
| Interview Topics
| Media Kit
Following are some of Larina’s quotes in
magazines.
 Entrepreneur:
Tip Over?
“If you're considering adding a tip jar to
your place of business, Kase advises, "Be clear
on what the specific advantage is for the
company." If your aim is to attract and retain
higher-quality employees who provide better
customer service, consider the service you're
providing as well as the experience, says Kase.
For example, tipping is the norm for bartenders,
even if they're just opening a beer bottle, but
experience, ambience and a friendly smile can
sometimes outweigh even the simplest of
services--and bring out the wallet.”
Source:
www.entrepreneur.com/magazine/entrepreneur/2005/february/issue116324.html
 Entrepreneur:
Staying Healthy to Stay in Business
“I recommend that entrepreneurs set realistic
goals about what they can commit to and what
they can accomplish given their busy schedules.
Goals should be in the SMART format [specific,
measurable, achievable, realistic and time
limited] and should focus on the short-term
rewards. For example, I can spend 40 minutes at
the gym during my lunch break on Tuesdays and
Thursdays. The benefits are returning to work
with a clear head, increased energy and improved
focus for the afternoon.”
Source:
www.entrepreneur.com/worklife/healthandfitness/article172212.html
 Small Business Success: It’s a Family
Affair: Meet the Owners of 3 Family Businesses
and Learn How They Keep it All Relative.
Torres Nichole E. (2006). It’s a Family
Affair. Small Business Success Vol. 20. pp.
32-35. United States Business Administration.
“You might also try to bring in fresh talent
to help spruce up your product or service, says
Larina Kase founder of Performance & Success
Coaching LLC, a business coaching company in
Philadelphia. And try to encourage innovation by
reviewing how you can improve, change or
innovate quarterly or biannually. ‘If it becomes
part of the mission of the company that we’re
going to keep ahead of the curve, then those
changes and that innovation is invited rather
than resisted,’” says Kase. (p. 35)
 Inc.: Getting the Most Out of Interns
Wellner, A. S. (September 2004). Getting the
most out of interns. Inc. pp. 46-48.
“Keep in mind that the best of the best are
in high demand and start-ups are often at a
disadvantage. ‘It’s harder for small companies
to find high-caliber interns,’ says Kase, ‘Often
interns are attracted to large companies because
that name is the one that will go on their
resumes.’ Small firms must take extra time to
craft an internship experience that will truly
benefit the student’s career. In other words,
forget about getting someone to make coffee and
do the filing.” (p. 48)
 Inc.: Are You Paying Yourself Enough?
Wellner, A. S. (November 2004.) Are you
paying yourself enough? Inc. pp. 87-92.
“This wouldn’t be quite so difficult if
compensation were merely another business
decision says Larina Kase, a Philadelphia-based
psychologist who counsels entrepreneurs. But
it’s so highly charged. “All kinds of emotional
issues come with anything having to do with
money,’ she says. ‘Since there are no clear
guidelines on what you should be compensating
yourself, it’s even worse. Uncertainty makes for
a great way for all of these issues to come to a
head.” (p. 88)
 SELF: Express or Suppress?
Rouss, S. (October 2004). Express or
suppress? SELF magazine, p. 188
“During a meeting, your boss takes credit for
your work. Zip It: At least for the moment.
Undermining her authority in front of others
will make you seem defensive or aggressive.
Instead, talk to her privately, especially if
she is a regular thunder stealer. Kase suggests
this: ‘I’d like to be recognized for me work.
Can we discuss a way to make that happen on our
next project?’” (p. 188)
 SELF: Can Lateness be Cured?
Kemp, K. (May 2005.) Can lateness be cured?
One tardy woman finds out. SELF magazine, p.
132.
"Kase tells me to keep a journal of my comings
and goings for two weeks, noting when I’m early,
late, or on time, and how it made me feel.
“Hopefully you’ll notice how bad it feels to be
late and vice versa, and that will be your
incentive,” she says. She also tells me to plan
on arriving early with an extra task to do when
I get there instead of trying to finish
everything before I head out.…The tactic
worked—I actually got there 30 minutes early
each and every class. That’s a lesson I’ll
remember."
 MARIE
CLAIRE: How to Survive a Mortifying Moment
Perron, C. (February 2006.) How to survive a
mortifying moment. SELF Magazine, p. 168.
“‘People tend to be attuned to your reaction
to a mistake than they are to the faux pas
itself,’ says Philadelphia-based psychologist
Larina Kase. Apologizing profusely, covering
your face or otherwise overreacting will not
only make people super-aware of your flub when
they might have barely noticed otherwise.”
 Women’s Day: Don’t Worry, Be Happy
Matlack, J. (August 2006.) Don’t worry be
happy. Women’s Day, pp. 91, 94, 96.
“Instead of bottling up your concerns, talk
them out with your partner or a supportive pal.
‘Sharing your worries helps you determine if
they’re realistic or irrational,’ says Larina
Kase, Psy.D., a psychologist in Philadelphia who
specializes in anxiety disorders, and author of
Anxious 9 to 5…Your friend may also offer a few
helpful solutions, says Dr. Kase.” (p. 91)
 SELF: Are You Afraid To Relax?
Tudino, C. (July 2006.) Are you afraid to
relax? SELF, pp. 83-84.
“Rather than relishing a break, we’re
tyrannized by thought of what we should be
doing,” explains Larina Kase, Psy.D., a
psychologist in Philadelphia. That, or we’re
distracting ourselves from the things we don’t
want to think about… “We all need unoccupied
periods to get in touch with our gut, replenish
our energy and remind ourselves of what is truly
important to us. It’s easy to lose sight of the
bigger picture and chase the wrong priorities if
we’re caught up in minutiae,” Kase says. (p.
83-84)
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List of Our Recent Media Appearances
Magazines
- Inc.
- Entrepreneur
- Worth
- Self
- Fitness
- Men’s Health
- Women’s Health
- Shape
- Marie Claire
- Cosmopolitan
Journals and Newsletters
- Solutions, published by the
Financial Planning Assoc.
- Harvard Management Update
- Toastmasters International
Television
- ABC News Philadelphia
- The Jane Pauley Show
- Money Matters Today (CN8,
The Comcast Network)
- Your Morning (CN8, The
Comcast Network)
- All That Matters and More
(NBC Philadelphia)
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Newspapers
- The New York Times
- The Chicago Tribune
- The Los Angeles Times
- The Philadelphia Inquirer
- The Philadelphia Metro
- The Boston Herald
- The Seattle Times
- The Orlando Sentinel
- The Miami Herald
Web
- Microsoft.com
- Yahoo.com
- Medzilla.com
- WebMD.com
- MSN.com
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Larina Kase, PsyD, MBA is a licensed
psychologist, success coach, New York Times
bestselling author, and experienced media
source. Her primary areas of expertise include
managing emotions, communicating at your best,
influencing others through leadership, and using
psychology to build your business.
Dr. Kase has a doctorate in psychology and
masters in business administration, and her
unique approach is regularly seen in media such
as Inc., Entrepreneur, SELF and on national TV
and radio. She is the author or coauthor of 7
books including The New York Times bestseller
The Confident Speaker. She has helped
hundreds of entrepreneurs and executives from
companies such as Verizon, Intel, Morgan
Stanley, & Ernst & Young.
Dr. Kase’s comments have been described as,
“compelling,” “unique,” “research-based,” and
“very helpful.” On average, writers quote her in
three or more stories, and most radio and TV
hosts invite her back as a return guest.
Dr. Kase is a former faculty member of The
Center for the Treatment and Study of Anxiety at
The University of Pennsylvania. Currently she
maintains a small private practice in
psychology, is the president of Performance &
Success Coaching, and is the founder of Women
Entrepreneurs’ Habitat (wehabitat).
Contact Dr. Kase to lend credibility and
interesting quotes to your story.
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 Dr. Larina Kase is a qualified source on
topics related to communication, leadership
development, women entrepreneurship, anxiety and
stress, and the psychology of success. Following
are some sample interview topics:
Workplace
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How to deal with toxic coworkers and
energy vampires
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Is your impatience causing others to
lose patience?
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How to keep your emotions in check at
work
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Are you an urgency-addict? (constantly
responding to emails or whatever pops up)
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How to deal with the lone-wolf on your
team
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Does your leadership style inspire
others to follow or rebel?
Entrepreneurship
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How to develop the entrepreneur’s
mindset for success
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How to harness the power of the internet
to build your business
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Using the psychology of yourself and
your prospects to market your business
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The 5 things entrepreneurs do to
sabotage themselves
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The top hiring mistakes made by most
business owners
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Why women make great entrepreneurs
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How your passion helps or hurts your
business growth
Communication and Public Speaking
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How to recover from a public speaking
blunder
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The most common myths about public
speaking
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How to make your message more memorable
and powerful
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How to avoid death by PowerPoint
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The most effective ways to connect with
your audience
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Ways to increase your charisma and
personal magnetism
Stress and Anxiety
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How to get out of your comfort zone to
get into greater success
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How the way to reduce anxiety is the
opposite of what you think
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Surprising stress reduction strategies
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When feeling the fear and doing it
anyway is not enough
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How to overcome workplace anxiety
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How to deal with your friend who’s
always “stressed out”
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The 4’s of “The Sunday Syndrome” that
make you dread Sundays and Mondays
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