We work with entrepreneurs and professional practice owners who want to make a difference in the world through social change and improving the quality of life for their clients and communities. These people are excellent in the work they do but need to grow their businesses by getting new clients.

The dilemmas these business owners face include some of the following.

They want new clients, but they’re not doing anything about it or they’re using effective strategies ineffectively.
They dislike the process of selling, and don’t realize that there are other, even more powerful, ways to attain clients.
They want to be seen as experts in their field, so prospects come to them, but they don’t know how to position themselves as such.
They’re not sure how to invest their resources to get new clients, and are wisely afraid of wasting valuable time and money.
They know they need to be speaking and networking, but when they’ve done so they’ve gotten no results.
They realize the importance of describing the value of their product or service, but they lack the confidence or communication skills to do so.

If these challenges sound familiar to you, then you’ll like this: We help business owners make the marketing process quick and easy so you can focus on what you do best, helping people.

The Goal is Simple: Get New Clients

There are a lot of companies that will help you do things like write business plans, conduct extensive market research, or create advertisements.

At Performance & Success Coaching we don’t do all of that.

We focus specifically on the strategies that we and our clients have used to achieve excellent results. How we help you get new clients and customers is simple:

First, we help you to figure out and confidently communicate the core value of what you do.

Second, we help you use one or more of these low-cost, high-impact marketing strategies:

Creating strategic partnerships to generate steady flows of referrals
Using internet marketing to grow your business
Speaking and networking in the ways that bring in new business
Position yourself as the expert by building your platform

Meet Your Coach

When you hire Performance & Success Coaching to help you build your business you’ll work directly with Larina Kase as your coach.

She quickly built her businesses through joint ventures, internet marketing, and speaking, and will show you how you can do the same. For example, Larina made her book The Confident Speaker a New York Times bestseller entirely through internet marketing from the comfort of her home. Internet marketing is so effective that she founded a community to help women entrepreneurs learn how to use the internet to build their businesses.

As a client you have the advantage of not only learning our ideas, but also benefiting from the ideas of our marketing colleagues. Larina has over 100 joint venture partners who are marketing experts in distinct niche areas. Larina also attends a minimum of 20 business conferences a year, so that you know the most current business marketing strategies.

Get a Clearer Picture of How We Work

It may be difficult to picture exactly how joint ventures, speaking, and internet marketing can actually help you build your business. Or perhaps you’ve tried these strategies and concluded that they don’t work. See how it all comes together with this case study. You’ll see how Sarah, the owner of a wellness center, built her business.

And take a moment to look over our Business Building Programs to learn more about how we work with our clients.

Small Business Marketing Services

"I absolutely believe that people, unless coached, never reach their maximum capabilities." Bob Nardelli, CEO, Home Depot

The bottom line goal of business coaching is to bring you more clients or customers. Along with this goal, you get the pride of business ownership, and the joy of knowing how your products and services improve people’s quality of life.

Our clients are businesses that make a difference by helping others, particularly professional service firms and socially conscious small businesses. We get the joy of helping those who help others—now that’s win-win!

You can select from one of the programs listed below or combine them. The small business coaching programs below are 90-day programs Our experience has shown that the results described are achievable for most clients within 90 days. You will meet with your coach every-other week for a 45-minute session and be in contact with your coach by email between sessions. Learn more about the process of coaching here. Read a marketing strategy case study based on one of our clients.

Get New Clients
Build Your Author’s or Speaker’s Platform
Develop Your Branding and Business Strategy
Grow Your Family Business

Small Business Coaching Program #1

Get New Clients:
Build Your Professional Practice in 90 Days

Building your practice requires marketing – something most professionals fear. We can show the way – and make it fun and profitable. This program is specifically designed for service professionals such as psychologists, therapists, coaches, consultants, and attorneys.

If you do this coaching program, you will work directly with Larina Kase as your personal business coach. Larina is the author of The Successful Therapist (Wiley, 2005) and co-author of The Successful Coach (Wiley, 2006) with Joe Vitale and Terri Levine, and is expert in high-impact, low-cost marketing.

Here are some of the ways that she can help you get new clients:

Differentiate yourself from others with your unique selling proposition.
Make the most of limited resources by investing only in marketing tactics that are shown to work.
Create marketing materials that get results, including effective websites, brochures, business cards, and proposals.
Generate a steady stream of referrals by developing strategic alliances.
Use networking and speaking engagements to efficiently generate new clients.
Develop keep-in-touch marketing for ongoing work with current clients and new client referrals.

If you’re interested in the Get New Clients: Build Your Professional Practice in 90 Days program, learn more about how coaching works and how to get started.

Small Business Coaching Program #2

Build Your Platform:
Achieve Expert Status by Branding Yourself as a Speaker, Author, or Media Source

Would you like to be seen as the expert and “go-to” person in your field?

If so, then you’re just like Larina and she’d like to help you. When Larina began as a business coach, she realized that she was in a field where coaches are a dime a dozen. She knew that she had to differentiate herself.

Her solution? Achieve expert status.

Larina’s goal was for clients to learn of her work and come to her rather than the other way around. She set out to do this by:

Writing- Within 2 years, Larina got 6 major book deals with publishers such as Random House, Wiley, and McGraw-Hill.
Speaking- Larina is a regular on the speaking circuit.
Media- Find Larina in media such as Inc., Entrepreneur, The New York Times, SELF, and The Chicago Tribune.

In the Create Your Platform and Achieve Expert Status coaching program you will learn how to do any of the following:

Develop a captivating book concept from your idea and area of expertise.
Write a winning book proposal to get a great book deal.
Use Social Media and Article Submissions to gain exposure and establish yourself as an authority on the internet.
Find media leads and be quoted in high-quality publications.
Get quoted over and over by being a great source and developing relationships with members of the media.
Create high-income speaking programs that allow you to share your knowledge and market your service or product.
Build your mailing list to create a loyal following and establish your platform.

Learn more about the process of coaching and how to enroll in the Build Your Platform coaching program. You can find more platform-building resources here.

Small Business Coaching Program #3

Develop Your Business Model:
Design the Approach and Web Strategy to Build the Business You Truly Want

Many, if not most, service business owners make the mistaken assumption that they know the business they want to be in: serving individual clients. This may or may not be the right approach for YOU and the best way to deliver your information.

They set out on building their service business only to realize years later that it isn’t the type of business they even want to be in. Or perhaps you have a solid idea of your business model but lack the strategy for implementing it on and off line.

In this 90-day program you will:

Complete a proprietary assessment to help you differentiate between various business models and the right one for you and your business.
Collaboratively decide on a model by weighing the pros and cons to various models and or integration of models.
Develop your online and offline strategy to optimize the use of your websites and social media and offline approaches.
Brand your concept to make yourself and your business memorable, create a distinct niche, and allow for higher-end products and services.
Create a seamless system to walk your prospects through the steps from learning about you to buying. This is known as the “product funnel.” Depending on your strategy, this may include building your mailing list and various levels of products and services.

Learn more about the process of coaching with us and how to get started with Develop Your Business Model.

How to Use the Psychology of Marketing to Gain New Clients