Here are articles on small business marketing written by Dr. Larina Kase. You do not need to request permission to reprint these articles. You may reproduce them in print or on the web if you do so in their entirety, including the About the Author section. Enjoy the articles!

The Psychology of Effective Marketing

The Psychology of Marketing
How to use Metaphors Powerful Marketing
How to Use the Peak-End Rule in Marketing
The Just Enough Rule in Marketing

Positioning Yourself as The Expert

Getting High Caliber Publicity is Cheaper and Easier Than You Think
How to Use Publicity to Build your and Platform

Low-Cost Marketing

The 7 Keys to Cost Effective Marketing

Growing a Family Business

4 Key Components to a Successful Family Business

General Small Business Development

Joint Venture Business Partnerships: Why I Love Them and You Will Too
6 Keys to Successful Entrepreneurship
How to Use Speaking Engagements to Get Referrals
Analysis of a Seamless Sales Transaction