Here are articles on small business marketing written by Dr. Larina Kase. You do not need to request permission to reprint these articles. You may reproduce them in print or on the web if you do so in their entirety, including the About the Author section. Enjoy the articles!

Branding Your Business and Yourself

Can You Outsource Your Self-Marketing?

List-Building and Social Media Marketing: Keys to Branding Yourself Online

How Jelly Bean Branding Can Help You

 

The Psychology of Marketing and Selling

3 Fears Shared By Many Small Business Owners and the Responses that Backfire

Closing the Sale: What Works Best, Selling the Benefits or Selling the Features?

The Psychology of Marketing

How to use Metaphors Powerful Marketing

How to Use the Peak-End Rule in Marketing

The Just Enough Rule in Marketing

How to Master Your Marketing Challenges

 

Positioning Yourself as The Expert

Get a Book Deal and Write a Bestselling Book

Getting High Caliber Publicity is Cheaper and Easier Than You Think

How to Use Publicity to Build your and Platform

Self Marketing Skills: Position Yourself as a Leader in Your Field

 

Low-Cost Marketing

The 7 Keys to Cost Effective Marketing

 

Online Marketing

Are Coupons a Help or a Hindrance to Your Business Building Strategy?

How to Avoid the #1 Email Marketing Mistake Most Companies Make

 

Growing a Family Business

4 Key Components to a Successful Family Business

 

General Small Business Development

10 Ways to Use a Slow Down to Build Your Business

A Powerful Marketing Tool

Joint Venture Business Partnerships: Why I Love Them and You Will Too

6 Keys to Successful Entrepreneurship

How to Use Speaking Engagements to Get Referrals

Analysis of a Seamless Sales Transaction