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Small Business Marketing

Here are articles on small business marketing written by Dr. Larina Kase. You do not need to request permission to reprint these articles. You may reproduce them in print or on the web if you do so in their entirety, including the About the Author section. Enjoy the articles!

The Psychology of Effective Marketing

The Psychology of Marketing

How to use Metaphors Powerful Marketing

How to Use the Peak-End Rule in Marketing

The Just Enough Rule in Marketing

How to Master Your Marketing Challenges

 

Positioning Yourself as The Expert

 Get a Book Deal and Write a Bestselling Book

Getting High Caliber Publicity is Cheaper and Easier Than You Think

How to Use Publicity to Build your and Platform

 

Low-Cost Marketing

 The 7 Keys to Cost Effective Marketing

 

Growing a Family Business

 4 Key Components to a Successful Family Business

 

General Small Business Development

 10 Ways to Use a Slow Down to Build Your Business

A Powerful Marketing Tool

Joint Venture Business Partnerships: Why I Love Them and You Will Too

6 Keys to Successful Entrepreneurship

How to Use Speaking Engagements to Get Referrals

Analysis of a Seamless Sales Transaction
 

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Marketing that Grabs
Attention and Delivers Results

"Your branding strategies are great and you are an inspiration!
Thank you, Larina!"

-Melbra Watts, MBA, Infinity Calling

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